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GMA SEF Webinar Series

Engage: Building Trust With Today's Consumer Webinar Series - Part I: Today's Consumer and the Erosion of Trust

GMA Science and Education Foundation

Electronic (digital download/no shipping)

Consumer Brands Members/SEF Donors-PDF & On Demand Recording - $125.00
Nonmembers - PDF & On Demand Recording - $150.00


In this three-part series, SEF, in collaboration with The Center for Food Integrity (CFI), equip participants with the tools to effectively engage with today’s consumer to build trust. The curriculum is based on CFI’s peer-reviewed and published consumer trust model showing that engaging with shared values is three-to-five times more important to building trust than simply providing information. Consumer interest in food is at an all-time high and mistrust in today’s food system is now the norm. We live and work in a fundamentally new environment where the conversation about food is less about “What’s for dinner?” and more about “Should I be feeding this to my family?” and “Can I trust that it was produced responsibly?” In Part One, we examine the latest Center for Food Integrity research on the most trusted messages and messengers, and how to share technical and scientific information so consumers consider it in their decision-making process. Purchase includes PDF presentation deck and recording.

Product Details:

Product ID: SEF-2015-e1
Publication Year: 2015
Pages, Size, or Length: 56 mins