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GMA SEF Webinar Series

Engage: Building Trust With Today's Consumer Webinar Series - Part II: Why Values Matter

GMA Science and Education Foundation

Electronic (digital download/no shipping)

Consumer Brands Members/SEF Donors-PDF & On Demand Recording - $125.00
Nonmembers - PDF & On Demand Recording - $150.00


In this three-part series, SEF, in collaboration with The Center for Food Integrity (CFI), equip participants with the tools to effectively engage with today’s consumer to build trust. The curriculum is based on CFI’s peer-reviewed and published consumer trust model showing that engaging with shared values is three-to-five times more important to building trust than simply providing information. If we just give consumers more information, they’ll come to our side. Right? Not so fast. Too often when consumers have questions about food production, we strive to “educate” by providing just the science and facts. But to truly build trust and credibility, and ensure that our information is considered in consumers’ complex decision-making processes, we must lead with our values. In this webinar, we learn more about The Center for Food Integrity’s trust models and explore why values matter to effective engagement as well as explore CFI’s trust research that illustrates why finding values connections with consumers can help us move the needle. Purchase includes PDF presentation deck and recording.

Product Details:

Product ID: SEF-2015-e2
Publication Year: 2015
Pages, Size, or Length: 61 mins