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GMA SEF Webinar Series

Engage: Building Trust With Today's Consumer Webinar Series - Part III: How to Make Science Make Sense

GMA Science and Education Foundation

Electronic (digital download/no shipping)

Consumer Brands Members/SEF Donors-PDF & On Demand Recording - $125.00
Nonmembers - PDF & On Demand Recording - $150.00


Overwhelming scientific consensus tells us that genetically modified foods are safe and that humans contribute more to antibiotic resistance than animals. Yet consumer skepticism about these and other issues is widespread, leaving those dedicated to improving lives through science-based technology and innovation asking, “Science says it’s so, so why is there still debate?” In the third installment of this series, you will learn to understand which messages and messengers matter most, and how to effectively communicate to build trust and ensure that today’s skeptical consumers consider the science as they make decisions about food, how it’s produced and who’s producing it. Purchase includes PDF presentation deck and recording.

Product Details:

Product ID: SEF-2015-e3
Publication Year: 2015
Pages, Size, or Length: 61 mins