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Learning from Past Crises and Countries that came First

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Affiliate, Associate-Allied, Associate-Partner, Associate-Principal, Associate-Supplier, Associate-Upstream, Core, Guest, NonMember, Product Partner, Retailer, Solution Partner-Allied, Solution Partner-Principal, Strategic Partner, Supplier - $0.00


As unprecedented and unwieldy as COVID-19 has been, there are lessons all of us can learn from other countries that are further into the crisis than the U.S., as well as from past recessions and disasters. These lessons can help CPG manufacturers better anticipate consumer needs. We can anticipate which products will face sales slumps when the virus recedes, and we know it will take some time before the market returns to “normal.” Hear from IRI and the Consumer Brands Association for this webinar on COVID-19 market updates, including: Purchase and shopping behavior What other countries can teach us Consumer attitudes IRI and CBA also share insights on anticipated shopper behavior and opportunities for brands to better connect with consumers now and in the future.

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